Portfolio | Graphic Design – Maple Leaf Daycare
PROUDLY CANADIAN!
Logo Design / Branding | May 2024
Maple Leaf Daycare
Maple Leaf Day Care (Hope, BC, Canada)
Target Audience: Families with small children
Mark: Maple Leaf | Style: Canadian + Childish
The Design Concept This classic logo design features a hand-drawn maple leaf surrounded by the company name and tagline. The design reflects the essence of the daycare’s values and vision, creating a memorable brand identity that appeals to parents and children alike.
The maple leaf is a universal symbol of Canada, representing strength, growth, and natural beauty. As such, it conveys a sense of trust, security, and nurturing–qualities essential for a daycare.
The hand-drawn style of the leaf adds a personal touch, emphasizing the daycare’s commitment to providing a caring and personalized service.
The company name and tagline, “Maple Leaf Daycare – Play + Learn + Grow,” are placed around the leaf to create a circular shape, symbolizing the idea of a community where everyone grows and learns together.
The Typeface used for the company name and tagline is modern and clean sans–serif, reflecting the daycare’s professionalism and high standards.
Graphie, designed by Ryoichi Tsunekawa, is a modern geometric sans-serif family with a clean and simple design, making it easy to read and recognize.
The bold weight of the font is used to add a strong element to the design, emphasizing the daycare’s commitment to providing high-quality care and education for children, creating a modern and professional brand identity that communicates the daycare’s values and vision.
The Colour red in the logo emphasizes the Canadian feeling and symbolizes passion, warmth, and energy, conveying the daycare’s enthusiasm and dedication to nurturing children’s growth and development.
Overall, this logo design communicates a message of passion, creativity, and growth, reflecting the daycare’s commitment to providing a stimulating and fun environment for children to learn and play.
