Discovery:

• Understand the business, industry, values, and target audience.
• Gather information about preferences, vision, and any specific requirements for the logo.

Research and Inspiration:

• Research competitors and industry trends to identify opportunities for differentiation.
• Seek inspiration from various sources, like design books, online galleries, and relevant design trends.

Conceptualization:

• Brainstorm and sketch multiple logo concepts. Focus on representing the brand’s essence, values, and personality.
• Explore visual elements, typography, and colour schemes that align with the brand’s identity.

Digital Rendering:

• Select the most promising concepts to develop further.
• Create digital versions of the chosen sketches using design software.

Initial Designs:

• Develop several initial logo designs based on the refined concepts.
• Experiment with different layouts, typography variations, and colour combinations.

Feedback and Iteration:

• Present the initial designs for feedback.
• Incorporate the feedback to refine the chosen design, making adjustments and modifications as needed.

Colour and Typography Exploration:

• Explore different colour palettes that resonate with the brand’s values and target audience.
• Experiment with typography to find a font that complements the logo’s visual style.

Refinement and Finalization:

• Continue refining the chosen design based on feedback.
• Ensure that the logo works well across different sizes and applications.

Mockups and Presentation:

• Create mockups in real-world scenarios, such as business cards, signage, and digital platforms.
• Present the final logo design in a visually appealing and professional manner.

Final Approval:

• Obtain final approval for the logo design.
• Ensure that all aspects of the logo align with the vision and expectations.

Delivery and Brand Guidelines:

• Provide the finalized logo files in various formats (vector, raster, colour variations, etc.).
• Create brand guidelines or a style guide that outlines proper logo usage, colour specifications, and typography guidelines.

Launch and Implementation:

• Support implementing the new logo across various touchpoints, both online and offline.
• Monitor the logo’s performance and gather feedback from the client and audience.

* The design process may change based on the specific needs of the project and the client’s preferences. Effective communication and collaboration throughout each stage are crucial for a successful logo design process.