Portfolio | Graphic Design / PR – Enjoitech Solutions Inc.
REIMAGINING TECHNOLOGY'S HUMAN SIDE.
Branding | August 2024
Client Overview
Enjoitech Solutions Inc. is a forward-thinking technology company that integrates innovative solutions into everyday life. Specializing in industries like real estate, travel, and finance, Enjoitech’s mission is to create user-friendly, smart technology that is accessible and beneficial.
By blending innovation with a human touch, Enjoitech combines the power of technology with the expertise of human engineers to ensure the highest quality and reliability of its products. This commitment, along with a focus on human-centred design, ensures that its products enhance user experience, simplify, and enrich the lives of its customers.
Project Overview:
This project involved a comprehensive rebranding of Enjoitech, an innovative IT company focused on human-centred designs inspired by and created for human nature. The objective was to develop a cohesive visual and strategic brand experience that effectively communicates the company’s mission and values.
Objective:
To establish a consistent and memorable brand experience aligned with Enjoitech’s values. The deliverables include a comprehensive 20-page brand guideline covering logo design, typography, colour palette, and brand messaging.
BEFORE & AFTER
Before:
The original logo for Enjoitech Solutions Inc. featured three blue squares arranged in a spiral pattern, adhering to the golden ratio. This design created a balanced, harmonious composition, reflecting the company’s innovative and forward-thinking nature. The blue colour scheme conveyed trust, intelligence, and dependability—key attributes in the IT industry. The vibrant blue added energy and excitement, while the squares symbolized the company’s focus areas: web, mobile, and security. Although the simple and modern sans-serif typography supported professionalism and clear communication, it lacked a human touch, giving the logo a more impersonal, corporate feel.
After:
The new logo retains the concept of three squares arranged in a spiral flow but introduces clean, bold geometric lines to enhance structure and organization. The colour palette has shifted from blue to a monochromatic scheme of greens, symbolizing nature, growth, stability, and reliability. This change reflects Enjoitech’s commitment to human-centred design. The new logo features the Teko Medium typeface, chosen for its elegance and modernity, which conveys sophistication and confidence. The updated design is versatile, adapting seamlessly to both digital and physical applications, and maintains consistency across all brand materials, while better representing the brand’s core values and human-focused approach.
KEY DELIVERABLES:
- Brand Strategy: Developed a comprehensive brand strategy, including target audience analysis, brand positioning, and messaging.
- Brand Identity: Created a new brand identity, including a logo, colour palette, typography, and brand guidelines.
- Visual Identity: Designed a suite of brand assets, such as business cards, stationery, and social media graphics.
- Website Design (under construction): Redesigned the Enjoitech website to align with the new brand identity and improve user experience.
AUDIT
CURRENT STRENGTHS:
- Innovative technology: Enjoitech focuses on developing innovative IT solutions.
- Human-centred approach: The company’s emphasis on user experience and accessibility.
- Strong brand name: “Enjoitech” suggests enjoyment and technology, which aligns with the company’s goals.
CURRENT WEAKNESSES:
- Limited brand awareness: Enjoitech may need to increase visibility and recognition.
- Lack of a strong visual identity: The brand’s visual elements may not be memorable or convey the brand’s values and messages.
OPPORTUNITIES:
- Expanding into new markets: Targeting additional industries or demographics.
- Partnering with other companies: Collaborating with complementary businesses to reach a wider audience.
- Leveraging technology trends: Staying ahead of industry developments and incorporating new technologies.
THREATS:
- Intense competition: The IT industry is highly competitive, with many established players.
- Rapid technological advancements: Keeping up with the latest trends and innovations can be challenging.
PUBLIC RELATIONS
BRAND MESSAGING
- Unique Selling Proposition (USP): “Enjoitech combines advanced technology with a human touch, ensuring error-free, intuitive solutions that save energy and optimize your daily workflows.”
- Value Proposition: Focuses on innovation, user-friendliness, and minimal error, appealing to tech-savvy individuals and businesses.
- Brand Promise: “Transform your world with secure, innovative, and intuitive technology.”
STRATEGIC FRAMEWORK
- Purpose: To inspire a world where technology integrates into people’s lives, empowering them to achieve their goals with ease.
- Mission: To deliver secure, intuitive, and innovative IT solutions that optimize workflows and enhance user experiences.
- Vision: To provide innovative technology that transforms interactions and enhances lives.
AUDIENCE ANALYSIS & BRAND POSITIONING
- Primary Audience: Tech-savvy individuals and businesses seeking innovative, user-friendly solutions.
- Secondary Audience: Individuals and businesses interested in sustainable, and minimal error technology.
- Positioning Statement: “Enjoitech empowers individuals and businesses through innovative, human-centred technology that inspires people.”
“Enjoitech empowers individuals and businesses through innovative, human-centred technology that inspires people.”
THE MESSAGE
** The image was created using Adobe Firefly.
“Transform your world with secure, innovative, and intuitive technology.”
GRAPHIC DESIGN
LOGO DESIGN
- Visual Elements: The logo features clean, bold geometric lines with three perfect squares in a spiral flow.
- Symbolism: The geometric typography represents structure and organization, while the squares symbolize stability, dynamism, and the building blocks of technology.
- Color Palette: A balanced monochromatic palette of greens was used to reflect nature, stability, and reliability.
- Typography: Teko Medium typeface was chosen for its elegance and modernity, conveying sophistication and confidence.
LOGO USAGE GUIDELINES
- Versatility: The logo adapts seamlessly to both digital and physical applications, maintaining impact and recognizability.
- Consistency: Strict adherence to logo size, clear space, and colour schemes to ensure brand cohesion.
LOGOTYPE
LOGO | SYMBOL
COLOURS
COLOUR PALETTE
- #D9D8D0 (Off-White): Neutrality, cleanliness, simplicity; used for backgrounds and subtle elements.
- #2E4022 (Forest Green): Growth, nature, reliability; used for accents and call-to-action elements.
- #1E2617 (Dark Olive Green): Stability, reliability; used as the primary color for backgrounds and main elements.
- #A69F41 (Golden Brown): Warmth, sophistication; used for accents and to add elegance.
- #8C7F3E (Olive Green): Nature, growth; used for backgrounds and subtle elements.
- Black & White: Utilized for high-impact and timeless design features.
A MONOCHROMATIC COLOUR SCHEME, which utilizes variations of a single colour, conveys several key qualities. It creates a harmonious and unified look, making designs feel cohesive and well-organized. This approach often appears clean and elegant, enhancing simplicity and reducing visual clutter. By using different shades, tints, and tones of one colour, it directs focus to specific elements while maintaining a consistent visual identity, reinforcing brand recognition and professionalism. The chosen colour can evoke specific emotions—such as calmness with blues or freshness with greens—while adding sophistication and refinement to the overall design.
Reasons why the new green monochromatic scheme for Enjoitech aligns with its updated brand identity:
Symbolism: Green represents nature, growth, and renewal, showing that Enjoitech is focused on improving user experiences and efficiency. It also stands for stability and reliability, which are key for trustworthy tech solutions.
Human-centred Design: The green colour connects the brand to nature, making technology seem more approachable and user-friendly.
Sustainability: Green suggests eco-friendliness, aligning with Enjoitech’s commitment to energy-saving and a more sustainable future.
Visual Consistency: Using different shades of green gives a unified and professional look, making the brand easier to recognize and remember.
Modern Image: The green palette and updated logo design give a fresh, modern feel, reflecting Enjoitech’s move to a more innovative and forward-thinking image.
TYPOGRAPHY
TYPOGRAPHY
- Primary Typeface: Roboto Slab, selected for its modern, tech-focused appeal, with clean, geometric lines that align with Enjoitech’s brand image.
- Secondary Typeface: Open Sans, chosen for its readability and versatility, providing a balanced contrast to Roboto Slab.
PRIMARY TYPEFACE
ROBOTO SLAB (Primary)
Overview: Roboto Slab is the primary typeface for Enjoitech, selected for its modern, tech-focused appeal. Its bold, geometric lines and strong presence make it an ideal choice for conveying the company’s technological identity.
Key Benefits of Using Roboto Slab:
Modern and Professional: Roboto Slab’s clean, geometric lines provide a contemporary and polished look, aligning perfectly with Enjoitech’s modern brand image.
Strong and Confident: The font’s bold appearance projects strength, reliability, and innovation, reinforcing the company’s commitment to cutting-edge technology.
Versatile: Suitable for a range of applications, Roboto Slab works effectively for headlines, titles, and body text, offering flexibility across various design elements.
Good Legibility: Despite its bold design, Roboto Slab maintains legibility, especially at larger sizes, ensuring clear communication and effective branding.
USAGE GUIDELINES
Headlines and Titles: Use Roboto Slab in its bold or semi-bold weights to create emphasis and visual impact for headlines and titles. Its squared, geometric and almost monospaced structure gives it a clean, modern, and technical feel.
Body Text: Roboto Slab’s bold weight and geometric structure can be challenging to read for extended periods, making it less suitable for body text.
Subheadings and Accents: Consider using lighter weights or italics for subheadings and accent text to maintain visual hierarchy without overwhelming the primary content.
Application:
Consistency: Apply Roboto Slab consistently across all brand materials to reinforce recognition and coherence. Consistent use of the typeface helps to create a unified and professional appearance.
Restrictions: Avoid distorting or altering the typeface in any way that could affect its readability or brand integrity. Do not stretch, skew, or modify the typeface in ways that deviate from its original design.
HEADLINES
Purpose: Headlines act as attention-grabbing titles or headings to introduce sections of content, highlight key messages, or draw the reader’s focus to important information.
Usage: Choose headline styles based on the context and tone of the content. For example, use bold headlines for impactful statements or announcements, while regular or italicized headlines may be suitable for subtler introductions.
Style: Maintain consistency in font size, weight, and alignment across all headlines to create a cohesive visual identity. Experiment with different variations of headline styles to find the most effective combination for each type of content.
Roboto Slab (Headlines):
Main headlines or titles: 24-36 pts for print and 48-72 pts for digital/web.
Subheadings or section titles: 18-24 pts for print and 36-48 pts for digital/web.
SECONDARY TYPEFACE
OPEN SANS (Primary)
Overview: Open Sans is the secondary typeface chosen to complement Roboto Slab for Enjoitech. Its clean, neutral design offers a balanced contrast to the bold, geometric style of the primary typeface, enhancing overall readability and versatility.
Key Benefits of Using Open Sans:
Readability: Open Sans is renowned for its high legibility, making it an excellent choice for body text, captions, and smaller text elements. Its clear and straightforward design ensures that text remains readable across various sizes and formats.
Versatility: Open Sans performs well in a wide range of design contexts, from digital platforms such as websites and mobile apps to print materials like brochures and reports.
Neutrality: The typeface’s neutral appearance allows it to complement a variety of fonts and styles, providing a harmonious balance when paired with Roboto Slab. This neutrality ensures that Open Sans supports the primary typeface without competing with it, creating a cohesive and unified visual identity
USAGE GUIDELINES
Body Text: Utilize Open Sans for body text and secondary information to ensure clarity and ease of reading. Its legibility makes it suitable for longer passages of text where readability is crucial.
Supporting Elements: Apply Open Sans for subheadings, captions, and any additional text that complements the primary typeface.
Consistency: Maintain consistent use of Open Sans across all brand materials, ensuring that it complements Roboto Slab effectively.
Application:
Consistency: Apply Open Sans consistently across all design elements where it is used, including digital and print media. This ensures a unified and professional appearance, supporting the brand’s identity alongside Roboto Slab.
Restrictions: Avoid using Open Sans in ways that may conflict with the primary typeface. Ensure that it does not overwhelm or detract from the impact of Roboto Slab. Do not alter or distort the typeface, and maintain appropriate font sizes and spacing to preserve readability and brand integrity.
CONTEXT
Purpose: The context text serves as supporting content to provide additional information, descriptions, or narratives about Saint Sanity’s products, brand philosophy, or ethos.
Usage: Use regular context text for body paragraphs in blog posts, product descriptions, about pages, and other sections where detailed information is provided.
Style: Maintain a clean and straightforward style for regular context text to ensure clarity and readability. Use italicized text sparingly for emphasis or to highlight specific points. Bold text can be used for section headings or to draw attention to key details within the context.
Open Sans (Context Text):
Body text or paragraph content: 10-12 pts for print and 14-16 pts for digital/web.
Subheadings or secondary text: 14-16 pts for print and 18-24 pts for digital/web.
THE BOOKLET
LOGO SAMPLES
GRAPHIC DESIGN + PR FUSION
The graphic design and PR elements of this project were closely linked to create a cohesive brand experience for Enjoitech. The visual elements, such as the logo, typography, and colour palette, were carefully selected to align with the brand messaging and strategic framework developed through PR efforts. Together, these components ensure that Enjoitech’s brand identity is visually appealing and resonates with the company’s target audience.
- Visual Identity Reinforcement: The design choices supported the brand’s messaging by visually communicating the company’s values of innovation, human nature, and user-friendliness.
- Consistent Brand Voice: The PR strategies ensured that all communication channels echoed the same core values and promises, making the visual identity more impactful and memorable.
