A press kit acts as a PR professional's treasure chest for journalists. It provides all the essential information about a brand, event, or product in one convenient location. This includes the who, what, when, where, and why, it also includes high-resolution images, logos, key facts and figures, and even background information on company leaders. Offering this readily available resource, saves journalists time and effort, increases the chances of positive media coverage, and ensures consistent brand messaging across all communications.