"THE KEY IS TO SET REALISTIC CUSTOMER EXPECTATIONS, AND THEN NOT JUST MEET THEM, BUT TO EXCEED THEM - PREFERABLY IN UNEXPECTED AND HELPFUL WAYS." - RICHARD BRANSON
PERSONAS CREATION (MARCH 2023)
Develop Empathy for Target Audiences: PR is all about understanding and communicating with different audiences. Creating a persona forces you to step outside your own shoes and consider the needs, wants, and pain points of a specific target group. This empathy is crucial for crafting effective PR messages and campaigns that resonate with the intended audience.
Refine Communication Strategies: Once you have a well-developed persona, you can use it to tailor your communication strategies. Consider what kind of language this persona responds to, what information they find most valuable, and what channels they prefer to receive information through. This will help you develop targeted messaging and choose the most appropriate communication channels for your PR campaigns.
Usability Focus (app design): When you understand user pain points and desired features through personas, you can prioritize features that address their needs and frustrations. This leads to a more intuitive and user-friendly app experience. Imagine a persona highlighting difficulty booking appointments through a traditional method. The app design can prioritize a seamless booking experience within the app.
