WHERE AESTHETICS

MEET FUNCTION

helping brands look good

with purpose

by castellanos

WHO AM I?

I’m Indi, a digital and brand experience designer who combines creative design with strategic public relations and marketing principles to craft impactful, user-focused brand experiences.

WHAT DO I DO?

I specialize in brand identity, digital and graphic design, web/UI/UX, copywriting, and e-commerce solutions. By integrating public relations and marketing principles, I create cohesive brand narratives and user experiences.

WHY ME?

As your friendly neighbourhood designer, I craft designs that resonate with audiences through strategic messaging and user-centric principles, driving brand visibility and engagement.

MY APPROACH?

I blend aesthetic sensibility with functional design and strategic communication insights to create beautiful and effective work that drives business results.

WHY ME?

While aesthetics can inspire and captivate, a design without functionality falls short in its usefulness. On the other hand, functionality without visual appeal may get the job done, but it won’t make a lasting impact. The real magic happens when aesthetics and functionality come together, creating a design that gets looks and performs.

SOLUTIONS

GRAPHIC DESIGN

Your Brand's Cornerstone.

Be bold, memorable, and impactful. Visually engaging design builds trust, creates lasting impressions, and helps you stand out in competitive markets. I craft logos, select color palettes, and use typography that inspires and connects with your audience—the foundation for your website, marketing materials, and brand story, infused with public relations and marketing strategy.

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WEB | E-COMM

Your 24/7 Sales Engine.

Connect, convert, and thrive. A beautiful, user-friendly website is your brand's digital storefront, fostering connections, building credibility, and driving sales around the clock. With seamless e-commerce functionality, intuitive navigation, and strategic design informed by public relations and marketing principles, I ensure customers can easily browse, buy, and engage with your brand.

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COPYWRITING & STORYTELLING

YOUR BRAND, YOUR VOICE.

Engage, inspire, and connect.

Compelling content is the heart of your brand's narrative, weaving together the threads of your identity, values, and mission into a cohesive story that resonates deeply with your audience. I help craft these stories by aligning them with your brand's strategic messaging and user-centric principles.

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BRAND IDENTITY & CUSTOM DESIGN

YOUR BRAND, YOUR SHINE.

Be authentic, consistent, and build connections. Custom design creates a cohesive brand experience that resonates with your audience and drives results. From logos to illustrations to engaging content, I craft identities that reflect your brand’s values while integrating strategic messaging to ensure authenticity and relevance.

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Curious about how I bring brands to life? Dive into my full interview with a talented Emily Carr University student and learn more about my creative process.

READ THE FULL INTERVIEW
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