WHERE AESTHETICS

MEETS FUNCTION

helping brands look good

with purpose

by sandra castellanos

WHAT DO I DO?

I offer a full suite of design and written communication services, from brand identity creation to digital marketing, e-commerce, web & UI/UX design, copywriting, and illustration.

THE OUTCOME?

A powerful brand with character that engages people's hearts and minds.

WHY ME?

As your friendly neighbourhood designer, I understand the different types of market and offer an ultra-personalized service focused on the user experience. One project at a time.

WHY ME?

While aesthetics can inspire and captivate, a design without functionality falls short in its usefulness. On the other hand, functionality without visual appeal may get the job done, but it won’t make a lasting impact. The real magic happens when aesthetics and functionality come together, creating a design that gets looks and performs.

GRAPHIC DESIGN

Your Brand's Cornerstone.

Be Cute. Communicate. Shine. Visually engaging design builds trust, creates a lasting impression, and helps you stand out. I craft logos, select colour palettes, and typography that inspire your audience—the foundation for your website and marketing materials.

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WEB | E-COMM

Your 24/7 Sales Engine.

Connect. Convert. Grow.  A beautiful, user-friendly website fosters connections, builds brand reputation and drives sales 24/7. With seamless e-commerce functionality, intuitive navigation and a clear layout, customers can easily browse, find, buy, and receive what they want. 

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PR | MARKETING

AMPLIFY YOUR BRAND.

Get noticed. Get trusted. Get growing. PR secures positive media coverage, shapes public perception, builds trust and establishes your brand as a pro. Marketing amplifies your message to attract ideal customers and drive sales. Together, they're your brand's voice.

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CUSTOM DESIGN

Your Brand, Your Shine.

Be you. Be authentic. Believe. The power of custom design is that it creates a cohesive brand experience building trust and driving results. From logos, colours, fonts, and illustrations to engaging content, I craft identities that resonate with your audience, ensuring it is authentic and relevant.

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